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[2014 부산국제광고제/Silver] 하이얼 'LIGHT AFTER SCHOOL'


중국 하이얼(HAIER)의 'LIGHT AFTER SCHOOL' 캠페인입니다.
2014 부산국제광고제에서 Silver를 수상한 작품입니다.


전기시설이 열악하고 부족한 중국 농촌지역 어린이들을 위해 진행한 그들의 캠페인을 감상해 보세요~

작은 아이디어가 누군가에게는 큰 행복과 미래를 선사할 수 있습니다.















Haier is the world’s No. 1 brand of household electrical appliances. It is a service provider to improve living environment.But in Western rural China, a lack of electricity force people away from convenient living. Children are compromised to study in a dim candles and oil lamps.Haier decided to do something for them, start with a low budget of 3,000 USD.


The electricity systems in the western rural areas of China are outdated and fragile. Most families and schools has only one electricity socket. People there have few experience of modern electrical appliances as well, so our idea should be simple and easy to .Our key objective is to help those children enjoy the convenient living of electrical appliance, even they are lack of electricity and have little chance to know Haier well.


Children always like the Brightman at the first sight. They kept it carefully, shown off it to their family and neighbors and shared its light with others in the evening.So far, Haier Hugging Brightman has enlightened the lives of the children in 68 western country schools in China, the number is still growing every day.


Brand_HAIER
Agency_Publicis Shanghai








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2020.10.22.- 24. BUSAN, BEXCO

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