[2014 부산국제광고제 / Bronze] The Snickers 'Apeman'

배고플 때 당신은 당신이 아니다?! The Snickers 'Apeman'

스니커즈의 프린트 광고 입니다.

2014 부산국제광고제에서 Bronze를 수상한 작품입니다.

너무 배가 고프면 신경이 예민해지고, 괴팍해지고 그렇죠?^^;

스니커즈는 배 고픈 상황을 'Apeman'으로 표현했습니다.

'Apeman'은 사람과 고등 유인원 사이의 원인(猿人)이라고 하네요~

한마디로 배가 고플 땐 인간이 아닌 'Apeman'이 된다는거죠^^

때로는 잔소리쟁이 할머니, 괴팍한 과학자도 될수 있구요.

'출출할 땐 스니커즈!'

카피가 금방 떠오르죠?^^ 

스니커즈와 함께라면 스니커즈의 포장지를 뜯는 모양 그대로 당신의 모습을 찾을 수 있어요.

The Snickers Platform is ‘You’re not you when you’re hungry’. This is communicated by showing people transformed into angry, grumpy, sad, whiny, weak, sensitive characters with when they are hungry. And a Snickers Bar satisfies their hunger and brings them back to their true, normal selves. Our mission was to communicate this to 18-30 year old males in the UAE, in one single, static visual that could tell this entire story.

Our insight was that when you unwrap a Snickers bar, you unwrap the real you. We used quirky ‘hungry’ characters being unwrapped like a Snickers bar to reveal regular young men inside them.

We effectively communicated the Snickers ‘You’re Not You When You’re Hungry’ platform in a single static visual and the campaign drew the attention of the youth of the UAE, alongside the Advertising and Marketing community around the world.

Brand_Mars GCC
Agency_IMPACT BBDO Dubai