[2014 부산국제광고제/Silver] LG전자 'Beaming Rocket'

 거리에 상상력을 불어넣다, 'Beaming Rocket'


LG전자의 미니 빔프로젝트 제품광고인 'Beaming Rocket' 입니다.


빔프로젝트를 실내에서만 사용해야 할까요?

미니 빔을 이용해 거리에 상상력을 불어넣을 순 없을까?


네덜란드에서 촬영된 이 광고는 비디오 아티스트 '후안'이 LG 미니빔을 이용해 거리에 상상력을 불어 넣습니다.


홀로 벤치에 앉아 있는 남성에서 빔에서 나온 여인이 키스를 건넵니다.

거리에서 바이올린을 연주하는 연주자에게 빔에서 나온 여러사람들은 박수를 보냅니다.

그리고 건널목에 나타난 비키니의 여인들, 날개를 달고 로켓처럼 달리는 자동차!

상상만으로도 신나고 재미있죠?^^


비디오 아티스트 후안은 엔터테인먼트 적인 요소를 LG 미니빔을 이용해 거리에 표현하며

사람들에게 즐거움과 놀라움, 호기심을 선사합니다.


LG전자의 'Beaming Rocket' 광고는 2014 부산국제광고제에서 Silver를 수상한 작품입니다.


Brand_LG Electronics
Agency_KREMA Worldwide












Do you still think that the Projector should be installed interior? The LG MiniBeam shows formidable features for portability and Entertainment. To raise its awareness more than its competitors, We planned on making a viral film to catch consumer’s eyes.


Bikini girls on the street? Beaming Rocket on high way? With inspired video artist who makes realistic projections, we gave people marvelous entertaining experience to brighten everyday living with a touch ofentertainment. 

We found Juan, an inspired video artist who makes ultra-realistic projections and went out into the streets to give people marvelous experience with the portable MiniBeam & Juan ability to brighten everyday living with a touch of entertainment you’d never expect!


We found that our film has amassed over 4 million hits at very first 3 weeks, and it moves global bloggers who were not interested in the projector before. Last but not least, LG MiniBeam’s sales have been up at last 4/4 quarter and now it gets closer to the No.1 brand on its industry.


At the very first time, we had to took all the sources of the material before going out to the street. From the dog to the bikini girls, we took all the shots interior and put the sources into the USB which can be connected to the projector(beamer). Thats why i am proudly saying that most of the visuals from the projector had been shot in real time for sure. Plus, we got a marvelous support and interest form BMW as well. 

Cause we found that it would be much fun if we can join Beamer(BMW Minis pet name) to make our Beamer(the projector) to be alive! It was awesome they sent us a new model of BMW mini and let us tune the car in cute way!



Brand_LG Electronics
Agency_KREMA Worldwide






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2018.08.23.- 25. BUSAN BEXCO

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