영화를 패러디한 재미있는 광고들


패러디는 특정 작품의 소재를 흉내내어 익살스럽게 표현하는 기법이나 또는 그런 작품을 뜻하는 말입니다

이미 있는 요소들을 다시 활용해서 관심이나 흥미를 배가시키는 것이죠.

주로 '비틀기'의 코드를 사용해 달라 보이도록 만드는 기법이 많이 쓰이는데, 작년 베가 아이언 광고를 절묘하게 패러디한 왕뚜껑 광고가 큰 이슈가 되었었죠

'CF'를 'CF'가 패러디 해서 말이에요 ^^ (왕뚜껑 광고는 부산 국제광고제의 출품작이기도 하답니다^^)

패러디의 영역은 무궁무진 하지만 그 중에서 영화를 닮은 광고들을 소개해보고자 합니다.




베가아이언 VS 왕뚜껑 광고

 (왕뚜껑 - Soul in lid, 2014 부산국제광고제 출품작)




영화와 광고서로 다른 것 같지만 사실 영화와 광고는 많이 닮아있어요.  

기획과 제작그리고 시사와 평가까지 영화 한편과 광고 한편이 그리는 흐름이 비슷하다는 점에서 광고와 영화가 닮아있다는 것을 알 수 있습니다.


그리고 가장 중요한 것이 또 하나 있답니다!

잠깐 영화이야기를 해볼까요

영화 ' 위민 원츠는 광고기획자를 소재로 한 영화랍니다

광고기획자인 주인공이 여자들의 속마음을 알 수 있는 능력을 가지게 되는 내용이죠.  소비자의 마음을 파악하는게 중요한 광고에서 광고기획자가 이런  능력을  가지다니 정말 부러운데요~ ^^ 

이 영화가 재미있게 보여주듯광고와 영화 모두 사람의 마음을 파악하는 것이 중요하다는 점정말 많이 닮아있죠?~

이제 기발하게 영화를 패러디한 광고들을  함께 감상해 볼까요?

 



  메디안 송중기의 단 하나의 사랑, 치석소녀늑대소년 패러디

 

송중기 주연의 영화 '늑대소년'을 패러디한 메디안의 광고입니다잘생긴 송중기 씨가 많은 여심을 설레게 했던 영화였죠!

그런데자신이 주연한 영화의 패러디를 맡았네요.  

자신의 출연작을 패러디 한 기분이 살짝 궁금하기도 하는데요?  

늑대소년을 맡았던 송중기씨와 자리를 체인지 해 김슬기 씨가 치석소녀로 재미있게 등장하네요

늑대소년을 보셨던 분이라면 더 재미있게 감상할 수 있는 치약광고 입니다.

 





 





  KDB 대우 다이렉트 + 타짜 패러디

 

"동작 그만밑장빼기냐?" 를 유행시켰던 영화 타짜의 명장면을 재밌게 패러디한 광고입니다.

영화 속 도박이 건전(?)하게 부루마블로 바뀌었네요

망치대신 뿅망치로 귀엽게 변한 소품들도 웃음을 자아냅니다.

광고의 대사들도 영화보다 귀여워졌구요.

 배우들의 진지한 패러디 연기도 멋진 패러디를 만들어 낸 것 같아요센스 넘치는 타짜 패러디네요~

 









  절대우위 위메프취권 패러디 (2014 부산국제광고제 출품작)

 

이 광고는 올해 부산국제광고제의 출품작이에요!

꽃할배와 꽃누나의 가이드 이승기, 이서진 씨가 쿵후의 달인으로 나오는 웃긴 위메프 광고입니다

처음 티비에서 봤을 때 갑자기 영화가 나오는 줄 알고 깜짝 놀랐었던 기억이 나네요.

원래 영화 취권과 100% 싱크로율을 자랑하는 변희봉씨와 싸다~~라는 구호가 머리 속에 콱 박히는 광고였어요.

뭔가 중국어 같이 들리면서 사실은 한국어인 그런 재미도 있고요

코믹하고 유쾌한 위메프의 취권 패러디 광고였습니다.

 






 


WeMakePrice


Brand | WeMakePrice

Agency | DAEHONG COMMUNICATIONS


Problem 1. We Make Price was a second-mover to enter the overheated, firmly established social commerce market 2. Even after its initial launch, WeMakePrice has remained as a second-tier company in the market, thus needed a game changer for expanding its M/S Mission 1. We have planned our marketing strategy based on the brand principle “WeMakePrice provides the lowest price in the market” 2. Gaining increased mind share of consumers aged between 2030s 3. Increasing TOM and general awareness of the brand which will ultimately lead to an action (purchase)


Implementation of 80s Chinese martial-art film theme as a strategic creative tool for our main target: 2030sMotif from Bruce Lee’s voice impression in delivering the company’s main slogan “How Cheap” Reproduction of 80s retro-style Chinese martial-art film through application of Off-Sync, No Color Correction, Dubbing techniques. Use of various media(IMC) for broader coverage such as OOH, Mobile Application, Main Website, and Digital Signage.




King Lid - Soul in Lid


Brand | King Lid

Agency | All Other Companies


Every time ‘King Lid’ TV commercial is released, it has been making an issue. Unlike other TV commercial of Korean ramen product, ‘King Lid’ TV commercial always intend to communicate with young people by a lot of creative ideas such as parody, gag, talking about social issues. ‘King Lid’ 2013 TV commercial also wanted to engage with young generation as they always do. Also ‘King Lid’ released with reformed lid with shape. So we need to focus on that issue on this campaign.

We used ‘Parody’ for ‘King Lid’ 2013 TV commercial. The product of TV commercial that we parodied was VEGA Iron which is Korean cell phone brand. We parodied once 10 years ago with VEGA Iron. And choose to parody again this campaign. We try to copy every single things from that TV commercial such as BGM, mood, location and so on. Also we worked with same film director.









이스토리랩

2018.08.23.- 25. BUSAN BEXCO

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